Founded by Christopher Ræburn in 2009, Ræburn Design is an inventive men’s and womenswear brand based in East London, with an eye for repurposing utilitarian textiles into streetwear at sustainable quantities.

Ræburn’s brand ethos focuses on repurposing textiles produced in surplus and collaborating on every collection to create new pieces each time. These efforts began with using de-commissioned military materials in Ræburn’s very first collection in 2009, and the effort to reclaim discarded materials has lived on ever since.

The Ræjuvenate Summer 2021 collection is no exception to Ræburn’s intent to repurpose textiles into stunning, unique garments. They are “Redefining Newness” with this collection by reclaiming some already re-purposed textiles from past seasons’ stock and creating innovative designs for the future.

The Ræjuvenate Collection was made in accordance with their April 2020 Ræstart Manifesto, with the intent of optimising their current material stock to fit with the strange times of 2020. Much of the material used for the collection was revived from a range of US military wet-weather poncho liners, traditionally used in the field as multipurpose shelter and weather protection. All printed in Digital ACU camo, the result is stunning outerwear made to last a lifetime.

Other pieces in the collection were created with the intent of reusing previous Ræburn designs, and collaborating with AATB, exploring Human-Machine interaction with the use of kinetic and interactive robots. Reclaiming the Ræduced 100% Organic Cotton Interlock T-Shirts, Ræburn designed a collection of tops and jackets; each design individually printed, and therefore unique to one another.

The collection also includes unique accessories made from the same re-claimed wet-weather military textiles. The pieces contrast between re-purposed, weathered, camouflage, and high visibility neon yellow.

Ræburn Design makes their commitment to sustainable streetwear by using entirely green technologies and adhering to a “Ræmade, Ræduced, Ræcycled” philosophy. Ræmade aims to make use of materials produced in surplus, to extend their lifetime by creating a unique Redefined Newness. Ræduced defines their promise to minimize their carbon footprint, manufacture locally to the London design lab, and never produce pieces in excess. This creates a brand defined by limited edition collections, always innovating and collaborating on new ideas. Ræcycled defines their intent to use the most sustainable materials possible, specifically with pre-existing materials that can be brought back to life in their collections.

Ræburn Design’s stunning commitment to sustainability and ethical design shines through every collection they release, with the Ræjuvenated Collection being no exception. Collaboration and innovation come easily to this brand, making them a great team to support. Find the Ræjuvenated Collection at www.raeburndesign.co.uk.